Released on = September 7, 2006, 8:09 am

Press Release Author = Larry Caretsky

Industry = Software

Press Release Summary = Industrial CRM Leader Commence Profiled in Manufacturing.net

Press Release Body = In Manufacturing.net, manufacturing journalist Thomas R. Cutler
notes, "Some ERP vendors offer industry specific CRM solutions; many do not. Bolt-on
generic CRM solutions are frequently sold as the panacea; few are."

Commence offers industrial companies complete "Freedom of Choice" to select the
solutions and platform that best meets the business requirements of manufacturers
and distributors. The comprehensive CRM Industrial application suite is available
for use on premise or on-demand as a hosted service. Industrial leaders often build
departmental CRM solutions with the award winning Commence Industrial CRM Framework.
These choices are why so many industrial companies choose Commence as the solution
for managing customer relationships. All Commence Industrial solutions support
mobile or wireless connectivity and integration to back-office accounting and ERP
systems.


Larry Caretsky, President of New Jersey-based Commence, (www.commence.com/mfg),
developers of a stand alone industrial CRM solution, suggested that most ERP
companies offering CRM have shortfalls. "Managing the sales cycle and sales
representative performance, marketing campaign management and integration with
customer support are not provided by ERP tools," he said. CRM is not the strength
for most ERP systems, which often utilize an add-on module but are rarely a full
CRM package. In many cases, industrial customers who require full CRM capabilities
are relegated to third party products or services.

Stand alone industrial CRM solutions provide effective lean CRM processes as long as
the vendor truly understands the nuances and idiosyncrasies of the manufacturing
sector; most do not. Generic databases do not address central issues facing all
industrial operations. According to Caretsky, "Smart industrial organizations
gather several key data points during customer research, which helps to define a CRM
profile."

According to Cutler, "Expertise in industrial CRM is more significant than whether
fully integrated in an ERP system or stand alone industrial CRM; vendor experience
in industrial sales and marketing trumps the selection of technology." The complete
feature article may be read at http://manufacturing.net/article/CA6363848.html.





Web Site = http://www.commence.com/mfg/

Contact Details = Commence Corporation
www.commence.com/mfg/
Larry Caretsky
Marketing@commence.com
732-380-9100